About Brian Alcazar (1st)

Brian Alcazar, known as 1st, is a New York-based creator and founder of 1ST By Brian Alcazar. Built from his street photography perspective, the brand sits at the intersection of photography culture, streetwear, and court-to-street style.

With a global audience and roots in NYC, 1ST creates pieces designed for everyday wear — from heavyweight tees and hoodies to mesh shorts inspired by movement, culture, and the city.

Rooted in New York. Worn worldwide.

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